Let me start with a sentence that explains everything: “People do not buy goods and services. They buy relations, stories and magic.” — Seth Godin This is marketing. But it’s also education. Actually, they’re the same thing. How You Actually Learned Something Important Think about how you really learned something that matters in your life. […]

The Worst Christmas Gift in Spanish Corporate History (And What It Teaches You) There is a category of Spanish learning that no textbook covers: the art of the complaint. The indignant disbelief. The very specific face a Spanish person makes when something is, quite frankly, inaceptable. This story is the masterclass. A Spanish department store.

The Worst Christmas Gift in Spanish Corporate History (And What It Teaches You) There is a category of Spanish learning that no textbook covers: the art of the complaint. The indignant disbelief. The very specific face a Spanish person makes when something is, quite frankly, inaceptable. This story is the masterclass. A Spanish department store.

The Worst Christmas Gift in Spanish Corporate History (And What It Teaches You) There is a category of Spanish learning that no textbook covers: the art of the complaint. The indignant disbelief. The very specific face a Spanish person makes when something is, quite frankly, inaceptable. This story is the masterclass. A Spanish department store.

The Most Powerful Way to Learn Spanish? Let a Dead Genius Do It for You. There’s a reason you remember the lyrics to songs from 20 years ago but can’t recall what you had for breakfast. Music is how the human brain stores language. And if you want to learn Spanish — real, deep, beautiful

Ahora quizás te preguntas… ¿Qué tiene que ver la Independencia de México con la sopa de gallo? Waaaaait… La libertad nunca llega rápida ni fácilmente. Otro episodio de surrealismo mágico. Esta vez en México. El Pípila Hace mucho tiempo, en la independencia de México, había un minero llamado El Pípila. El Pípila es el apodo

What if you win la lotería? ¿Sueñas a veces? ¿Ganar la lotería quizás? ¿Quién no, verdad? Comprarte una casa gigante, un coche nuevo brillante, dejar el trabajo, irte a vivir en la playa… Suena increíble. Pero… ¿sabías que en México existe La Lotería del Gallo? Sí, ¡una lotería de gallos! La gente apuesta sobre gallos

Let me tell you a quick story. He had dyslexia. School was hard for him. Reading was hard. Rules didn’t work for him. But instead of quitting, he changed the rules. Because of dyslexia, he learned to communicate simply. Clearly. Like a real human. That’s how he built Virgin. Not with complicated words. Not by

The Most Memorable Way to Learn Spanish Birthday Vocabulary (Involves Cocaine) What if the most useful Spanish vocabulary you ever learned came from a scene where someone smuggles five kilos of cocaine into Miami as a “birthday present”? Too specific? Maybe. Effective? Absolutely. This is how La Tribu / The Spanish Tribe works: we take

The Most Memorable Way to Learn Spanish Birthday Vocabulary (Involves Cocaine) What if the most useful Spanish vocabulary you ever learned came from a scene where someone smuggles five kilos of cocaine into Miami as a “birthday present”? Too specific? Maybe. Effective? Absolutely. This is how La Tribu / The Spanish Tribe works: we take